I studied architecture, which taught me structure. Then I spent seven years in advertising, which taught me how to do without it.

 

Since then, I’ve built sets for Netflix shows and fun TV commercials, contributed to branded campaigns, and been part of the creative and production teams behind reality formats like MasterChef India, Star vs Food, and MTV Hustle. These days, I lead creator-led IP at OML working with comedians, chefs, and digital eccentrics to turn their chaos, quirks, and cultural cues into actual content formats. Or  IPs, as they call it now.

 

I’ve worked across food,  survival, dating and whatever category 'weird branded experiment' falls under. No matter the brief, I keep coming back to the same question:

How do we turn what’s happening out there… into something people want to watch in here?

 

People say I’m creative. People also say I’m organised.

I try not to correct either of them.